The Vaping Dilemma…..
In his compelling short film Joe Woof brings the voices of young people into the vaping debate and exposes the deliberate addiction techniques used by industry to embed vapes a lifestyle product for recreational use with young people.
He also explores some of the misinformation about vaping safety, which are currently, and in many ways understandably, anchored only to the immense harms of smoking.
The qualitative research with 30 young adults, together with references and rationale for the film and its content is available below. The film and this document were the outputs of his Master’s Dissertation in Science Communication from UCL.